The great dining experience is no longer only about the food on the plate. In the contemporary restaurant industry, the atmosphere, table arrangement, presentation and even small details play a big role in how the clients perceive the establishment. In the era of social media sharing, the dining table has become not only a place where the
client eats, but a part of the brand visual identity. One of such often underestimated details is the water bottle.
Water Bottles as a Part of the Experience
For many years, bottled water has been just an element of utility, which comes to the table, does its job and remains unnoticed. However, hospitality has changed. Nowadays, restaurants and hotels compete in providing a comprehensive experience, including the interior design, lighting, menu, tableware and presentation. The research in restaurant atmospherics has proven that all these factors may affect the perceptions and satisfaction of the client. This means that each element of the table has the possibility to become a part of the experience. Including the water bottle.
From Dining Table to Instagram
Photographing and posting photos of one’s food have become integral parts of dining culture. In fact, research has shown that the process of photographing and posting food photographs can improve the consumer’s dining experience as well as affect their perceptions of the restaurant.
This opens up a very unique opportunity for hospitality companies. A guest can take and post photos of their meal, table setting and ambiance and reach hundreds, if not thousands of people. All of a sudden elements designed for one table can be visible way beyond the restaurant walls. This is when a carefully designed water bottle can play a crucial role. One does not need to have a big and dominating bottle in one’s photo. What one needs is a bottle that will fit into the photo.
Why Small Details Are Important
Imagine a beautifully designed restaurant with carefully chosen tableware, elegant interior and special color palette. Now put there a common water bottle. Although it might sound a little bit strange, but such bottle will look out of place. But what if a bottle has the logo, colors and design of the restaurant? That is intentional.
AQTIVE customised water bottles can become an element of such an interior.
More Than a Logo
Successful branding is not just about adding your logo everywhere. Consistency is what counts. For a restaurant, this will be a consistent design of water bottle with other elements of its visual identity. For a luxury hotel, this will be minimalistic design of the bottle. For an event, this will be designing a bottle according to it.
AQTIVE can provide this kind of customisation in a product that guests will use anyway.
Marketing When Customers Are Involved In It
The best marketing does not always involve overt marketing. If customers choose to photograph an experience and post it online themselves, then the brand becomes part of that content. The beautifully laid-out table may go from the restaurant straight to the camera, then Instagram, and finally the eyes of a completely different audience. While the water bottle may be just a tiny part of that photo, it can definitely remind people of where that experience happened. And this is extremely pertinent in today’s world where social media plays a key role in finding and deciding which restaurants to go to
Creating the Total Customer Experience
Contemporary hospitality involves paying attention to all of the elements customers notice, touch and remember.
- The food is important.
- The service is important.
- The atmosphere is important.
- And the details on the table are also very important.
Through AQTIVE personalized packaged water, the restaurant, hotel, café and other places of events can take an ordinary necessity and make it another form of brand communication. Because sometimes the branding does not have to be loud and showy. Sometimes all you need to do is to be a part of the experience.
